Schema Infrastructure for the Irish Web

Every Irish business, visible to AI.
Under 1.5 seconds.

Baseline Labs audits and generates schema.org structured data for the Irish web. Our custom fine-tuned model produces high-quality JSON-LD at a fraction of the cost of general-purpose AI — so every site gets rich search results and AI visibility without lifting a finger.

Generation time
<1.5s
Model
Fine-tuned
Schema types
20+
Get started See how it works
What Is Schema Markup

The language search engines actually read

Schema.org is a shared vocabulary created by Google, Microsoft, Yahoo, and Yandex. It lets you tell search engines and AI systems exactly what your page contains — not just the words, but the meaning.

Rich search results
Star ratings, prices, event dates, FAQ accordions — all powered by schema markup. Without it, you get a plain blue link. With it, your listing dominates the page.
AI visibility
ChatGPT, Google AI Overviews, Perplexity, and Claude all preferentially cite content with clear semantic structure. Schema is how your site gets quoted, not ignored.
Measurable CTR lift
Pages with structured data see 25–40% higher click-through rates. Rich results take up more visual space, push competitors down, and signal credibility to searchers.
The Problem

Most of the web is invisible to AI

Schema adoption across the web
63% no schema
No schema at all 63%
Broken or incomplete 25%
Valid and complete 12%

Search engines and AI systems can't reliably extract business hours, event dates, product prices, or contact details from unstructured HTML. They need structured data — and most sites don't have it.

Of the sites that do have schema, most have validation errors, missing required fields, or stale data that no longer matches the page content. Google treats mismatched schema as a policy violation.

For Irish businesses this is worse. Local businesses, venues, restaurants, and services rely on local search — exactly where rich results matter most. A pub with no LocalBusiness schema is invisible to "pubs near me" in AI answers.
By the Numbers

What proper schema actually does

Industry data on the impact of valid, complete structured data on search performance.

Click-through rate uplift by schema type
Review stars +35%
FAQ accordions +30%
Event dates +28%
Product prices +25%
What you lose without schema
Plain blue links only
No stars, no prices, no FAQ dropdowns, no event dates. Competitors with schema take the visual space.
Invisible to AI answers
Google AI Overviews, ChatGPT, and Perplexity pull from structured data. No schema means no citation.
No Knowledge Panel eligibility
Google's Knowledge Graph draws from Organization and LocalBusiness schema. Without it, you don't appear.
Stale data penalties
Schema that doesn't match visible page content is a Google policy violation. Outdated markup is worse than none.
How It Works

One API call. Valid schema back.

Send us a URL, get back audited, validated schema.org JSON-LD — generated by our proprietary fine-tuned model in under 1.5 seconds.

GET /api/v1/schema?url=whelans.ie
Audited and validated
Every required field present, every value checked against page content
Under 1.5 seconds
Cached responses in 5–20ms. Fresh generation under 1.5s.
Orders of magnitude cheaper
Our fine-tuned model matches general-purpose AI quality at a fraction of the cost
Example Response
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Whelan's",
  "url": "https://whelans.ie",
  "address": {
    "streetAddress": "25 Wexford St",
    "addressLocality": "Dublin 2"
  },
  "event": [{
    "@type": "Event",
    "name": "Fontaines D.C.",
    "startDate": "2026-04-18T20:00"
  }],
  "meta": {
    "latencyMs": 1140,
    "cacheHit": false,
    "qualityScore": 0.97,
    "nextRefresh": "2026-04-03T18:00Z"
  }
}
Performance

The Irish web, live under 1.5 seconds

We host and serve schema for Irish sites with latencies that make structured data practical at scale.

Cached hit
12ms
Warm site
340ms
Cold generation
1.5s target
1.14s
Typical tool
1.5s
4–8s
Median latencies across Irish .ie domains. Cold generation includes full page analysis and schema audit.
Coverage

20+ schema types, refreshed automatically

Different content changes at different speeds. Event listings need hourly updates. A solicitor's "About" page can wait a week. We handle this automatically.

High-frequency content
Events, products, news articles — refreshed every 1–12 hours. Prices, dates, and availability stay current without you lifting a finger.
Event Product NewsArticle
Business essentials
Local businesses, restaurants, organisations — refreshed daily. Your hours, location, and contact details are always accurate in search results and AI answers.
LocalBusiness Restaurant Organization
Evergreen content
FAQs, how-to guides, recipes, courses, reviews — refreshed weekly. Stable content that still needs to be structured for AI systems to find and cite.
FAQPage HowTo Recipe Course Review
Why Baseline

Proprietary model. Production quality. Fraction of the cost.

100x
cheaper than general-purpose
LLM schema generation
97%
schema validation pass rate
on first generation
1.14s
median cold generation
for Irish .ie domains
Custom fine-tuned model
Our proprietary model is trained specifically for schema generation and audit. It understands schema.org types, required fields, and validation rules at a depth that general-purpose AI can't match — at orders of magnitude lower cost per page.
Audit-grade quality
Every schema we generate is validated against Google's Rich Results requirements. Missing fields, type mismatches, stale data — we catch it all before it reaches your site. No manual review needed.
Continuous freshness
Schema generated months ago by a plugin is silently stale. We re-crawl on a type-aware schedule and expose nextRefresh in every response so you know exactly when data will update.
Integration

Built to be crawled and queried

REST API
JSON-LD for any URL. Free tier for discovery, paid tier for guaranteed freshness and analytics.
Crawlable pages
Every entity gets a static HTML page with JSON-LD embedded. No JavaScript — LLM crawlers read it directly.
Sitemap + llms.txt
GPTBot, ClaudeBot, and PerplexityBot discover and index all entities automatically.
WordPress plugin
One-click install. Calls our API server-side and injects JSON-LD into your pages for Google and AI crawlers.

Ready to make your site visible?

Get an API key and start generating schema in under a minute. Free tier available.

Get started free