Rolling Schema
Refreshing in 10s--
Subscription
--
Domains
--
Pages Tracked
--
Schemas Generated
--
Pages/Hour
Your Domains
Loading...
Add your domain once. We re-crawl every page, detect what's changed, and regenerate validated structured data — so your site is always readable by ChatGPT, Google, Perplexity, and every AI engine that matters.
Most schema tools were designed for a different internet — one where you published a page, added structured data once, and never touched it again. That worked when Google was the only audience. It doesn't work now.
Product prices update. Opening hours shift. Event dates pass. New articles publish. Old ones get revised. Every change makes your schema a little more wrong — until AI engines stop trusting it.
The plugin or tag-manager setup most sites rely on injects schema client-side. GPTBot, ClaudeBot, and PerplexityBot don't execute JavaScript. Your schema is invisible to every AI engine making decisions about your brand.
Updating schema by hand across a growing site is a full-time job nobody wants to do. Most teams publish new pages without structured data at all — leaving AI with a blank space where your brand should be.
Rolling Schema is the first service that keeps structured data current across your entire site, server-side, without you touching a line of code.
When AI engines respond to queries about your brand, they rely on structured data to know what's true. That's today. But there's a second job schema quietly does — and it matters even more for the long term.
When someone asks ChatGPT or Perplexity about your category, the engine pulls from recent crawls. Schema-rich pages get cited correctly. Unstructured pages get misrepresented or skipped.
80% of AI crawler traffic is for model training, not live search. Every time OpenAI, Anthropic, or Google trains a new model, they ingest the web. Pages with clean schema become training data that's labelled, structured, and correctly recalled — long after the crawl.
Cover your main site and a secondary brand, landing page, or staging environment on the same subscription.
We re-crawl every page on your domains every hour, checking for content changes that would affect schema validity.
Sites up to roughly 240 pages stay fully fresh every day. Larger sites cycle proportionally, prioritising pages that changed.
We only regenerate schema when content actually changes — saving your quota and keeping GPU load down.
Deploy via our Cloudflare Worker or a one-line hosted script. No plugin installs, no code changes, no CMS lock-in.
See exactly what schema is live on every page, when it last regenerated, and what changed. Full visibility into what AI crawlers are reading.
Rolling Schema doesn't require a developer, a CMS migration, or a platform rewrite. Pick the deployment that matches your stack.
The cleanest deployment. Add our Worker to your Cloudflare account, point it at your domain, and every response gets validated JSON-LD injected at the edge before it reaches the browser or any crawler.
One line of HTML in your site's <head>. Our script fetches the latest schema from our CDN on page load and injects it. Works with any CMS, no infrastructure access needed.
Your team calls our API, pulls the JSON-LD, and deploys it however you like — into your CMS templates, your CDN, or your build pipeline.
Restaurants, clinics, trades, retail, hospitality. Your hours, menu, services, and location data need to match reality every day — not reflect a snapshot from launch week.
New articles every week, old ones updated, author pages growing. Rolling Schema keeps Article, Author, and Organisation schema current without you maintaining templates.
Prices change. Stock levels shift. New products launch and old ones retire. Static schema means AI engines quote prices that aren't real anymore — which hurts trust and conversion.
Cover a handful of client domains under one subscription. Every client's schema stays fresh automatically, without your team manually updating anything.
Yoast, RankMath, and Schema Pro are genuinely good tools — for WordPress. Rolling Schema exists because most of the web isn't WordPress, and even WordPress sites hit limits these tools weren't designed to handle.
| WordPress plugins | Rolling Schema | |
|---|---|---|
| Platform | WordPress only | Any site, any platform |
| Update frequency | At publish time | Every hour, always fresh |
| AI crawler visibility | Limited (client-side) | Full (server-side) |
| Content change detection | Manual | Automatic |
| Setup time | 15–30 min + configuration | Under 10 minutes |
| Starting price | €79–600/yr + hosting | €19/month, no extras |
If you're on WordPress and happy with it, a plugin may still be the right fit for a basic setup. Rolling Schema is for teams that need more — cross-platform support, automatic freshness, AI crawler visibility, and deployment that doesn't depend on what CMS you're using.
No credit card to try the free generator. Cancel anytime — month-to-month, no annual commitment.
Add your domain once. Rolling Schema takes care of the rest, every hour, forever.
Ask me about your projects, reports, brand mentions, backlinks, or anything on the platform.